How do I become a client?
We will have a "discovery call" so I can understand your needs and make sure my services align with what you're after. From there I will put together a quote and a contract. Once signed, the work begins!
Are you a social media manager?
No. I am a social media content creator, which means I don't participate in the overall strategy of your marketing plan or your feed, but I will create posts, videos and graphics that align with your ideas and goals.
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I will provide my advice and direction, as well as best practices or trends we shouldn't ignore. I am here to share my knowledge, but I am not your marketing strategist.
Is "Behind Your Scenes" a good replacement for a photographer or videographer?
No! Photographers and videographers are using equipment and skills beyond my scope. I am not creating archival footage or video content that will stand the test of time. Social media content is temporary and "disposable" in nature. It's shot fast, tweaked lightly and meant to have a short shelf life of relevancy.
Is hiring "Behind Your Scenes" a conflict of interest with my photographer or videographer?
It should not be, and I schedule a quick call with your hired vendors to ensure I am not overstepping. I will use that call to reinforce my role is the "friend who likes to instagram" and not "the friend who is trying to be the event photographer." I am also very aware of my presence during events and attempt to steer clear of important moments more worthy of your photographer and videographer's skill. If you have a skeptical or concerned vendor, please allow me to reach out to them prior to booking my services.
I want to hire Behind Your Scenes, but my event is sensitive and cannot be posted online.
That is ok. Not all events can be public, yet you might want a personal record for your own enjoyment. All content can be captured offline and will still be delivered to you so you may use it as you wish.
What is your social media philosophy?
Have fun with it.
Experiment.
Don't blame the algorithm for everything.
You win some you lose some.
Create for your existing audience and others will follow.
If you build it (consistently) they will come.
Follow some trends, but also try your own original content and audios.
PLAY!
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I do not guarantee a certain amount of views or followers, but my aim is to make sure what I deliver is specific to your brand and voice. If I could explain to you why one brilliant video got 50 views and one incredibly boring one got 18k, I would.
My clients that remain authentic and allow for social media to be playful and fun have grown their follower-ship at a steady and consistent pace. Consistency is key and we just keep plugging along.
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What platforms do you work on?
I'm the most knowledgable with Instagram. I also can create for TikTok and Pinterest, YouTube and some Facebook.
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Not all platforms are equal, nor do I believe people should obsess about being good at all of them. I believe you should understand why people go to different platforms and then decide where you want to put your energy. I work with my clients to figure out who their audience is and where that audience would go to find what you're offering. Instagram isn't always the obvious answer.​
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People go to Instagram for
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Entertainment/Escape
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To see what their friends and acquaintances are up to
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To be informed/learn about something
- Shopping
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TikTok is used for
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Entertainment
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Education
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Trends
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Pinterest is used for
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Search Engine
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Shopping
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Inspiration/Idea Collection
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YouTube is used for
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Entertainment
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How-to/Education
Can I hire you for a single project?
Yes. My hourly pricing structure is what allows for this flexibility. However, there are added value perks to booking me month-to-month!
Will you post on my behalf?
Yes, but only for month-to-month clients. Clients are also required to use Planoly.com for their grid layout management. Use this link to set up your account.
Do you work with people outside the Seattle area?
Yes. Some work is not possible from a long distance, but let's discuss what you need and we'll see if I am a good fit from my Seattle HQ.
How do you deliver my content?
We organize all content in Air.inc, and share a link with clients to download their assets to their desktops. We are also able to upload directly to your Google Drive or Dropbox.
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For month-to-month Planoly.com clients, we will happily upload your assets directly to the platform. Ask about copy writing and hashtags
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In some cases, we may need to have access to your social accounts to upload videos directly. We can discuss what this looks like in our discovery call.
Will you write copy or hashtags for posts?
Yes, but only for month-to-month clients. This can be directly in your Planoly.com account, or on a Google Drive Word Doc.
Do you speak at events?
I have participated in panels, spoken about social media for business at conferences, emcee'd conferences and have done years of televised shows in the Seattle market. I would love to talk further about your event.
I still have questions
Email me at sheena@sheenakalsocreates.com
or select a Discovery Call time in the scheduling app below: