Social media turned our pictures into social currency and our home movies into business obligations. In other words, everything became “content.” Not to mention the constant access to curated lives amplified our shortcomings and made us doubt ourselves.
I’m Sheena Kalso and I’m that elder millennial who has early 90s scrapbooks of 35mm photos from summer camp and VHS videos of Saturday night slumber party skits. I’ve loved capturing memories for as long as I can remember, so you’d think social media was my dream come true.
I think social media has, ironically, stopped us from capturing life’s moments in the wake of feelings-of-inadequacy because of online performance culture.
IT WAS,
UNTIL IT WASN'T
"WAIT, ARE YOU SAYING YOU'RE
ANTI-SOCIAL MEDIA?"
Quite the opposite! I think social media can be a playground for creativity, a hub for connection, and a home for our memories.
I had to confront why capturing content for my work account felt like a chore, yet posting on my personal page felt easy. What was that about?
Why did my lifelong pleasure of capturing moments now feel like a burden? Or worse, vain?
THROUGH RESEARCH, INTERVIEWS, AND MY OWN EXPERIENCE, I BELIEVE I'VE ANSWERED THOSE QUESTIONS AND HAVE FOUND A WAY TO REVERSE SOCIAL MEDIA BURNOUT AND INSPIRE THE CONFIDENCE TO CAPTURING QUALITY CONTENT WITH CONSISTENCY.
WHO IS SK CREATES?
ON THE 'GRAM
WHEN YOU'RE A SMALL BUSINESS OWNER, YOU WEAR ALL THE HATS. HOW CAN INSTAGRAM NOT FEEL LIKE A CHORE?
WITH A PERSPECTIVE SHIFT AND SOME SIMPLE TECHNIQUES, I SHOW SOLOPRENEURS HOW SOCIAL MEDIA CAN BE AN ENRICHING COMMUNITY BUILDING ENDEAVOR THEY ACTUALLY ENJOY ENGAGING WITH.
IT STARTS WITH CREATING A NEW HABIT.
IT'S
POSSIBLE
TO
REVERSE
SOCIAL
MEDIA
BURNOUT
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YOUR TEAM CAN LEARN TO CAPTURE CONTENT
FOR YOU
YOU'RE BUSY RUNNING A BUSINESS AND YOU NEED YOUR TEAM TO HELP YOU CAPTURE CONTENT, BUT THEY'RE NOT CONSISTENT WITH IT. WHAT DO YOU DO?
I TEACH TEAMS HOW TO WORK TOGETHER TO CAPTURE CONTENT FOR YOUR BUSINESS BY CREATING A NEW HABIT.
